Having worked in house as senior creative designer at the Perot Museum of Nature and Science, located in Downtown Dallas, I worked on the marketing team but serviced all the departments of the Museum. My work ranged from branding a traveling exhibition, working on a marketing campaign from brainstorm to execution, designing and developing dynamic eblasts, to creating print deliverables for events and programs.
The development team needed a way to differentiate their communication to donor levels, specifially for Founders Circle Members. Founders Circle Members support critical math and science enrichment education for Dallas area students while supporting the Museum and its pursuit of excellence in exhibitions, education and research. At this elevated donor level, using a simple 2 color Museum logo and Founder Circle lockup would help establish a strong elegant and cohesive look. In addition to that, the membership inquiry booklet and membership submission form are limited to black and white photography with highlights of the Museum red. This stationery was printed on Springhill Gray.
The Museum Guide provides information for a visitor onsite. The goal was to create a product that would allow the user to look at a map of the Museum on one side and search for any other tips and clues for best navigation on the other side. For the visitor's experience, it was necessary for the printed pieces to have the ability to fold back up just as easily as it was unfolded. This was printed FSC certified offset on 60# Accent Opaque Text Book.