ishs-1

ISHS

The International Society of Horticultural Science is a truly global network comprising over 53,000 individuals, universities, governments, institutions, libraries and commercial companies, contributing to the science and research involving the world's horticulture. This project is a rebrand proposal incorporating horticultural type and beautiful contemporary x-ray photography. 

Source photography by Guggenheim fellowship recipient Dornith Doherty

The International Society of Horticultural Science is a truly global network comprising over 53,000 individuals, universities, governments, institutions, libraries and commercial companies, contributing to the science and research involving the world's horticulture. This project is a rebrand proposal incorporating horticultural type and beautiful contemporary x-ray photography. 

Source photography by Guggenheim fellowship recipient Dornith Doherty

The International Society of Horticultural Science is a truly global network comprising over 53,000 individuals, universities, governments, institutions, libraries and commercial companies, contributing to the science and research involving the world's horticulture. This project is a rebrand proposal incorporating horticultural type and beautiful contemporary x-ray photography. 

Source photography by Guggenheim fellowship recipient Dornith Doherty

Year

2019

2019

2019

2019

Methods

Branding and Website

Branding, Product, Environmental, Digital and Photography

Branding and Website

Branding and Website

Studio

Kasumi Chow

Gucha Gucha

Kasumi Chow

Kasumi Chow

ishs-3
BRINGING PHOTOGRAPHY BACK TO THE SCIENCE
SCIENCE + ART

Utilizing the visual power of magnified x-ray photography of crucial collections from international seedbanks, this stationery and brand highlight the technology that can record the delicacy and beauty in nature that is invisible to the human eye. It is also an opportunity for those who are in the field of science to get access to start dialogue with photographers like Dornith Doherty to continue the collaboration of science and art. 

As an onomatopoeia of something being sloppy, messy, or messed with, it seemed fitting that the brand be flexible, fun, and a little messy. The research went into Edo period markets and post-WWII dagashi stores, a bright and eye-catching vintage feel that is appealing to those who feel colorful and auspicious enough for everyone. 

Utilizing the visual power of magnified x-ray photography of crucial collections from international seedbanks, this stationery and brand highlight the technology that can record the delicacy and beauty in nature that is invisible to the human eye. It is also an opportunity for those who are in the field of science to get access to start dialogue with photographers like Dornith Doherty to continue the collaboration of science and art. 

Utilizing the visual power of magnified x-ray photography of crucial collections from international seedbanks, this stationery and brand highlight the technology that can record the delicacy and beauty in nature that is invisible to the human eye. It is also an opportunity for those who are in the field of science to get access to start dialogue with photographers like Dornith Doherty to continue the collaboration of science and art. 

2
EXTENDING THE ASK FOR SUPPORT
EXTENDING THE ASK FOR SUPPORT

A couple new sections have been added on top of the science and symposiums ISHS provides. The take action and donate sections create a new space for advocates who are not necesarily approaching the community from a science-background. From letter-writing parties to protests to attending a city council meeting, organizing an event is an easy way to bring your friends and neighbors together to take action and advocate for an issue relevant to your community.

A couple new sections have been added on top of the science and symposiums ISHS provides. The take action and donate sections create a new space for advocates who are not necesarily approaching the community from a science-background. From letter-writing parties to protests to attending a city council meeting, organizing an event is an easy way to bring your friends and neighbors together to take action and advocate for an issue relevant to your community.

As an onomatopoeia of something being sloppy, messy, or messed with, it seemed fitting that the brand be flexible, fun, and a little messy. The research went into Edo period markets and post-WWII dagashi stores, a bright and eye-catching vintage feel that is appealing to those who feel colorful and auspicious enough for everyone. 

A couple new sections have been added on top of the science and symposiums ISHS provides. The take action and donate sections create a new space for advocates who are not necesarily approaching the community from a science-background. From letter-writing parties to protests to attending a city council meeting, organizing an event is an easy way to bring your friends and neighbors together to take action and advocate for an issue relevant to your community.

A couple new sections have been added on top of the science and symposiums ISHS provides. The take action and donate sections create a new space for advocates who are not necessarily approaching the community from a science-background. From letter-writing parties to protests to attending a city council meeting, organizing an event is an easy way to bring your friends and neighbors together to take action and advocate for an issue relevant to your community.

3
CARVING OUT SPACE TO GROW
CARVING OUT SPACE TO GROW

The Science landing page needed to be modular and utilized as a forum of global discussions. Adding as much breathing room as possible with padding and large type was necessary to give importance to every division and commision, even to those towards the bottom.

The Science landing page needed to be modular and utilized as a forum of global discussions. Adding as much breathing room as possible with padding and large type was necessary to give importance to every division and commision, even to those towards the bottom.

As an onomatopoeia of something being sloppy, messy, or messed with, it seemed fitting that the brand be flexible, fun, and a little messy. The research went into Edo period markets and post-WWII dagashi stores, a bright and eye-catching vintage feel that is appealing to those who feel colorful and auspicious enough for everyone. 

The Science landing page needed to be modular and utilized as a forum of global discussions. Adding as much breathing room as possible with padding and large type was necessary to give importance to every division and commision, even to those towards the bottom.

The Science landing page needed to be modular and utilized as a forum of global discussions. Adding as much breathing room as possible with padding and large type was necessary to give importance to every division and commision, even to those towards the bottom.

more projects

The PlatformProject type

Gucha GuchaProject type

TFC PhotographyProject type

Dr. Solomon'sProject type

Soul SurgeryProject type

Perot MuseumProject type

NATMProject type