As an onomatopoeia of something being sloppy, messy, or messed with, it seemed fitting that the brand be flexible, fun, and a little messy. The research went into Edo period markets and post-WWII dagashi stores, a bright and eye-catching vintage feel that is appealing to those who feel colorful and auspicious enough for everyone. 

As an onomatopoeia of something being sloppy, messy, or messed with, it seemed fitting that the brand be flexible, fun, and a little messy. The research went into Edo period markets and post-WWII dagashi stores, a bright and eye-catching vintage feel that is appealing to those who feel colorful and auspicious enough for everyone. 

As an onomatopoeia of something being sloppy, messy, or messed with, it seemed fitting that the brand be flexible, fun, and a little messy. The research went into Edo period markets and post-WWII dagashi stores, a bright and eye-catching vintage feel that is appealing to those who feel colorful and auspicious enough for everyone. 

Reclaiming my Asian diasporas, I wanted to design a colorful booth with a pop of auspicious red. The buildout had to be mindful of the low waste brand, with an all-cotton low waste boundary, and also aware of the limited space. With my partner, Maksim, we set out to build and sew custom table cloths, a noren (the traditional, Japanese, hanging opening sign at the entrance), a hanging device to show our hanging wall-art, and a ladder to hold back-stock. 

Reclaiming my Asian diasporas, I wanted to design a colorful booth with a pop of auspicious red. The buildout had to be mindful of the low waste brand, with an all-cotton low waste boundary, and also aware of the limited space. With my partner, Maksim, we set out to build and sew custom table cloths, a noren (the traditional, Japanese, hanging opening sign at the entrance), a hanging device to show our hanging wall-art, and a ladder to hold back-stock. 

Reclaiming my Asian diasporas, I wanted to design a colorful booth with a pop of auspicious red. The buildout had to be mindful of the low waste brand, with an all-cotton low waste boundary, and also aware of the limited space. With my partner, Maksim, we set out to build and sew custom table cloths, a noren (the traditional, Japanese, hanging opening sign at the entrance), a hanging device to show our hanging wall-art, and a ladder to hold back-stock. 

The marketing plan was simple; social media and email campaign activations. A lot of the content is based on the pop-up events with Renegade Craft Fair, local to Chicago.

The marketing plan was simple; social media and email campaign activations. A lot of the content is based on the pop-up events with Renegade Craft Fair, local to Chicago.

The marketing plan was simple; social media and email campaign activations. A lot of the content is based on the pop-up events with Renegade Craft Fair, local to Chicago.